Clicky

About

ConversionAid is focused on helping entrepreneurs and companies to build, launch and grow successful SaaS (software as a service) products. There are 3 founding pillars:

  1. Build a product that people want and people are willing to pay for.
  2. Create a strong growth marketing machine that helps acquire customers.
  3. Learn strategies, insights and mistakes from successful people and companies.
Omer Khan

Founder's Story

Hi, I'm Omer, the founder of ConversionAid and the host of The SaaS Podcast.

I’m Omer. I live in the Seattle area with my wonderful wife and 2 amazing kids.

I grew up in London, England. I became a self-taught computer programmer at the age of 10. I convinced my parents to buy me a Sinclair ZX81.

With the 16k Adapter, which you could plug into the back, it had a total of 17K RAM. I thought it was the most amazing thing in the world.

I developed my first game (my own version of the popular Donkey Kong) by copying code out of a magazine and then messing around with the code to see what would happen if I changed something. It was the best way to learn, and it’s still the best way to learn now.

I wanted to start my own business from as far back as I can remember.

At the age of 15, I hired a local community center for the night, found a DJ and sold tickets. It was a profitable event. And I went on to organize much bigger events at nightclubs in London’s West-End.

But one day, I experienced my first business failure. I lost a lot of money. It was hard lesson to swallow at 18 years old.

Everyone around me convinced me that I should do something more ‘sensible’ like a getting a job. I figured that I wasn’t cut out to run a business and so took their advice.

And as I got addicted to a paycheck, my dream of building my own business became a distant memory.

Fast forward to present day. I’ve spent the last two decades working for big companies such as Walt Disney and Microsoft. I spent the last 14 years working as a program manager (aka product manager in the ‘real’ world).

But I just couldn’t get the idea of building my own business out of my head.

But now, I wasn’t a single guy anymore with no commitments. I was married, had two young kids, a mortgage and a very comfortable life.

One day, I heard Jeff Bezos (founder and CEO of Amazon.com) talk about his “regret minimization framework”, where he’d imagine himself as an 80-year old looking back at what regrets he had in life.

I asked myself, “when I’m 80-years old, will I regret leaving a comfortable six-figure job?”. And the answer was “I’m not sure”. But when I asked myself, “when I’m 80-years old, will I regret never even having tried to build a business?”. And the answer was “Absolutely!”.

So after 14 years at Microsoft, I decided it was time to take the leap and pursue my dream.